Our Story

We built this because we needed it ourselves

We're Lizzy and Mark Greenburg, the co-founders of DLP Brand Protection. We've spent years in the trenches of e-commerce, and we started this company because we know firsthand how painful counterfeit sellers are to deal with.

Behind us is a dedicated team of brand protection specialists, marketplace analysts, and enforcement coordinators who manage day-to-day monitoring and takedown operations across every major platform.

Lizzy Greenburg

Co-Founder

Ex-Google E-Commerce Operator Brand Protection

Lizzy spent over five years at Google as a senior product marketing expert, helping Fortune 500 brands improve their advertising strategy. She went on to become CMO of a sales tax automation startup that was later acquired by Stripe, then moved into the world of e-commerce, where she built and scaled multiple direct-to-consumer brands generating millions in annual revenue.

After watching counterfeiters chip away at the brands she worked so hard to build, she channeled that frustration into becoming an expert in marketplace enforcement, platform policy, and IP protection strategy.

Mark Greenburg

Co-Founder

Ex-Google Product & Operations Systems Builder

Mark is a product leader and operator who spent five years at Google in Revenue Operations before leading product and development teams at companies ranging from music licensing startups to government tech consulting firms.

He brings a systems-first mindset to brand protection, building the monitoring workflows, automation tools, and scalable processes that power DLP's operations across every major marketplace.

Ex-Google Founders

2,000+

Successful Takedowns

$3M+

Counterfeit Sales Volume Removed

$15M+

In E-Commerce Revenue Managed by Our Team

Marketplaces Covered

How We Got Here

From frustration to a full-service agency

Our path to brand protection started the same way it does for most sellers: with a gut punch.

We felt the pain ourselves

As e-commerce operators running multiple stores doing millions in revenue, we dealt with counterfeit listings firsthand. Knockoff products showing up on Amazon, Walmart, eBay. Sellers undercutting us with fakes. It was constant, and it was costing us real money.

We figured out the system

After countless rejected takedowns, dead-end forum threads, and hours of trial and error, we cracked the code. We learned exactly what each platform needs to see, how to document evidence, how to file complaints that actually get accepted, and when to escalate.

We built a boutique agency

Other brands started asking for help. So we launched DLP Brand Protection as a full-service agency, handling monitoring and takedowns for brands spending $7-10M annually on e-commerce. We worked hands-on, boutique style, giving every client the attention their brand deserved.

We realized SMBs needed this too

The more we worked with large brands, the more we heard from smaller businesses that couldn't afford a full-service agency but were drowning in the same problems. They deserved the same tools and knowledge. So we built the DIY course to make everything we've learned accessible to any brand, at any budget.

Our Mission

Enterprise-level brand protection should not require an enterprise budget

The biggest brands in the world have entire teams dedicated to IP protection. They have legal retainers, automated monitoring systems, and direct contacts at every platform. Small and mid-size businesses have none of that.

We believe every brand owner deserves the ability to defend what they've built. And here's what we've learned: the biggest input in this game is time, not money. The tools exist. The processes work. If you can learn the system and commit the time, you can protect your brand yourself.

That's exactly why we created this course. To take everything we use at the agency level and put it directly in your hands.

Ready to protect your brand?

Whether you want us to handle it or you want to learn the system yourself, we're here to help.

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