Stop unauthorized sellers from destroying your pricing
When unauthorized sellers undercut your MAP pricing, it erodes your margins, devalues your brand, and trains customers to never pay full price. We help you fight back.
Book a Free ConsultationWhy brands struggle with this
Race to the Bottom
Unauthorized sellers undercut your pricing by dollars, not pennies. Once the price drops on one platform, it cascades across all channels.
Buy Box Lost to Cheap Sellers
On Amazon and Walmart, the lowest price often wins the Buy Box. Even a small price difference can redirect the majority of sales away from you.
Brand Perception Damage
When your premium product is constantly discounted by unknown sellers, customers start associating your brand with bargain-bin pricing.
Authorized Retailer Conflicts
Your legitimate retail partners get undercut by unauthorized sellers, leading to channel conflict, frustrated partners, and potential loss of distribution.
How DLP handles map enforcement & price monitoring
MAP Violation Detection
Continuous monitoring of advertised prices across all channels to flag violations the moment they appear.
Seller Identification
Determine who is violating your MAP policy—whether it's an unauthorized reseller, a rogue authorized dealer, or a counterfeit operation.
Enforcement Action
Structured escalation from warning notices to formal complaints to takedown filings, based on the severity and persistence of violations.
Channel Price Tracking
Comprehensive dashboard showing pricing across Amazon, eBay, Walmart, Google Shopping, and other channels over time.
MAP Policy Development
If you don't have a MAP policy yet, we help you create one that's enforceable and protects your brand across all distribution channels.
Authorized Reseller Management
Tools and strategies to ensure your authorized retailers stay in compliance while unauthorized ones are identified and addressed.
Common questions about map enforcement & price monitoring
What is MAP enforcement and why does it matter?+
MAP (Minimum Advertised Price) enforcement is the process of ensuring all sellers advertise your products at or above a minimum price. Without enforcement, unauthorized sellers can undercut your pricing, devalue your brand, and create conflicts with authorized retailers.
Can I legally enforce MAP pricing on marketplaces?+
MAP policies are legal in the US as they relate to advertised pricing (not the actual sale price). Enforcement typically involves identifying violators and taking action through marketplace IP complaints, cease & desist letters, or distribution policy enforcement. We're not lawyers, but we know the practical enforcement strategies.
How do unauthorized sellers get my products to resell below MAP?+
Common sources include retail arbitrage (buying on sale and reselling), diverted wholesale inventory, liquidation purchases, and sometimes theft. Identifying the supply chain leak is a key part of MAP enforcement.
How quickly can you stop MAP violations?+
Individual listings can often be addressed within 1-2 weeks. Systemic MAP erosion typically takes 4-8 weeks to significantly improve as we work through enforcement actions across multiple platforms and sellers.
Ready to protect your brand?
Book a free 15-minute call. We'll discuss your situation and figure out the right approach for your brand.
Book Your Free CallNo commitment. No pressure. Just a conversation.