Protect your brand on Walmart Marketplace
Walmart's fast-growing marketplace is attracting more unauthorized sellers every month. Their IP complaint process is different from Amazon's—we know exactly how to navigate it.
Book a Free ConsultationWhy brands struggle with this
Walmart's Growing Marketplace
As Walmart Marketplace expands, more unauthorized and counterfeit sellers are flooding the platform—and many brands aren't monitoring it yet.
Different Rules Than Amazon
Walmart's IP complaint process, seller requirements, and enforcement timelines are all different from Amazon. What works on Amazon doesn't always work here.
Buy Box Competition
Like Amazon, Walmart uses a Buy Box system. Unauthorized sellers can win it with lower prices, redirecting sales away from you.
Brands Overlook Walmart
Many brands focus all their enforcement on Amazon and ignore Walmart, giving counterfeiters an uncontested marketplace to operate in.
How DLP handles walmart brand protection
Walmart IP Portal Filing
Properly documented complaints through Walmart's Brand Portal with the specific evidence and formatting Walmart requires.
Unauthorized Seller Removal
Identification and removal of unauthorized third-party sellers listing your products on Walmart Marketplace.
Walmart Brand Portal Setup
Help enrolling in and configuring Walmart's Brand Portal for ongoing brand protection and IP enforcement.
Walmart Listing Monitoring
Regular monitoring of your products on Walmart to detect new unauthorized sellers and counterfeit listings.
Cross-Platform Strategy
Coordinate Walmart enforcement with your Amazon and eBay efforts for comprehensive marketplace protection.
Escalation Support
When standard filings aren't enough, we escalate to Walmart's trust & safety team and provide additional documentation for complex cases.
Common questions about walmart brand protection
How do I report unauthorized sellers on Walmart Marketplace?+
Walmart has a Brand Portal where IP holders can file complaints against infringing listings. The process requires specific documentation including trademark registration details, evidence of infringement, and properly categorized claims. Our service handles this entire process for you.
Is Walmart's brand protection process different from Amazon's?+
Yes, significantly. Walmart's Brand Portal has different evidence requirements, different complaint categories, and different timelines than Amazon's Brand Registry. Filing the same way you would on Amazon often results in rejections on Walmart.
How long does Walmart take to remove unauthorized sellers?+
Walmart typically takes 5-14 business days to act on IP complaints, which is somewhat slower than Amazon. Properly documented complaints with strong evidence tend to be processed faster.
Should I worry about unauthorized sellers on Walmart if I mainly sell on Amazon?+
Absolutely. Walmart Marketplace is growing rapidly and counterfeiters often list on multiple platforms simultaneously. If you have unauthorized sellers on Amazon, they're likely on Walmart too. Monitoring both platforms is essential for comprehensive brand protection.
Ready to protect your brand?
Book a free 15-minute call. We'll discuss your situation and figure out the right approach for your brand.
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